An Empirical Analysis of Strategic Positioning on Competitiveness of Private Universities in Nairobi City County, Kenya

This study examined the influence of strategic positioning strategies on competitiveness private universities operating and licensed in Nairobi City County, Kenya. To achieve stated aim study, following specific objectives were used: to explore cost leadership strategy, establish market focus product differentiation examine innovation strategy universities. The was supported by theories: Porter's theory competitive position analysis, game as well theory. adopted ddescriptive research design. Target population for ninety-three respondents comprising DVC(A) Deans schools. A simple random sampling used collect primary data using semi - structured questionnaires corroborated secondary sources data. Both qualitative quantitative collected analyzed both descriptively inferentially with help statistical package social science (SPSS) version 24 MS Excel 2010 findings presented tables. From results, poisoning found have a statistically significant effect surveyed Based findings, recommended that improve their so competitiveness.